So'EAU

So’EAU, the new subsidiary of Suez dedicated to water supply for the communes of Cannes Pays de Lérins, partnered with SUEZ and SICASIL to create a powerful and locally rooted identity. Ease designers was tasked with this mission.

Our goal was to craft a visual identity that reflects both the modernity of the entity and its local commitment, while being easily recognizable and meaningful for the residents and stakeholders. From this concept, we developed the name So’EAU, a simple and direct fusion that highlights the natural and essential aspect of water, while conveying proximity and accessibility.

The visual identity draws inspiration from the iconic landscape of the Estérel, a landmark of the territory served by the subsidiary, symbolizing its strong local connection and reinforcing its bond with nature and the region. This graphic inspiration translates into fluid lines and natural colors, symbolizing water, sustainability, and environmental preservation. The overall graphic style also references the historical local entity, SICASIL.

Thus, Ease designers created a cohesive and contemporary visual identity, perfectly aligned with So’EAU’s mission: to provide quality water while respecting and honoring the local environment. A design that establishes a strong identity for Suez’s new subsidiary, while making its mark on the region’s landscape.