&rea

Andrea, a French artist known for his collaborations, is embarking on a solo journey with a more personal and intimate approach. To mark this artistic transition, Ease Designers supported the creation of his visual and artistic identity.

The process included in-depth co-creation to capture his aspirations, mood boards to define his universe, and strategic thinking to clarify opportunities and artistic angles.

The name &rea was chosen—a subtle nod to his first name that reflects his uniqueness and connection to this project. His dark and alternative universe is expressed through a black-and-white palette, accented with touches of gold, symbolizing his sensitivity and the exceptional nature of his work.

This minimalist and contrasting identity perfectly embodies the depth and elegance of &rea, strengthening his connection with the audience.